Entertainment, Media & Advertising Market Research Handbook

2015 · Book · Richard Kendall Miller, Kelli D. Washington

This handbook assesses consumer use and advertising expenditures for all types of media. Topics include television, radio, print media, filmed entertainment, sports, the Internet, mobile media, outdoor advertising, sponsorships, licensing, and video games. The handbook provides in-depth market data and demographic analysis, identifies important recent developments, discusses market trends, and forecasts how the market will likely evolve within a five-year timeframe. It is designed to be a strategic business planning resource for executives in all segments of the advertising and media business. - Publisher. by Richard Kendall Miller, Kelli D. Washington